Role models awareness
STEM workers are well aware of tech sector role models, especially female ones. Non-STEM workers, however, are less so, with approximately a quarter unaware of female role models. It's interesting that in all three countries, female role models are more widely known than males, especially among STEM workers.
STEM workers
58%42%non-STEM workers
46%54%
Most common role models by gender
Male role models
- Elon Musk30%
- Mark Zuckerberg16%
- Bill Gates12%
Female role models
- Ada Lovelace8%
- Grace Hopper7%
- Melinda Gates3%
Male role models
- Elon Musk21%
- Mark Zuckerberg20%
- Bill Gates11%
Female role models
- Ada Lovelace17%
- Grace Hopper7%
- Susan Wojcicki5%
